Big Rock Brewing

Identity, Packaging

Big Rock has always felt like the 'steady eddie' beer of Calgary. Though they only opened in 1985, it feels like they've been around much, much longer. Taking inspiration from their early brand, we endeavoured to return Big Rock to a heritage brand that could have existed in the century before they did.

This work was completed for Big Rock Brewery in 2022 but was abandoned during a corporate restructuring and never revisited.

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Client: Big Rock Brewery

Agency: Daughter Creative

Creative Direction: Stephanie Kochorek

Writer: Stephanie Kochorek

Designer: Megan McGee